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Bringing the Voice of the Customer into your projects

“Our Customers always…” or so goes the refrain. What Customers do, say, think and want can only be discovered through eyeballing the Customers or rummaging through the traces they leave behind. In Agile projects, in the design of digital products, sometimes there can be little time to do a lot of user* research, so how […]

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Usability Testing. Why it is the first step towards great Product Design

I was in a taxi in Melbourne recently and getting close to my destination. The driver was trying to queue up his next job on the machine on his dashboard by pressing to accept another pick-up nearby. He repeatedly pressed the button…. Although the machine was entirely unresponsive, he kept pressing the button harder and […]

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